All too often, a website does not get traffic simply because there are no real and reliable efforts carried out to do so. Sometimes, this is because of a lack of knowledge as to how to go about it, but most times, it is more due to the habit of overanalyzing the issue and not taking action.
What is constantly not realized is that even if the action taken is not perfect, some action is far better than no action at all.Best advice as far as generating traffic is concerned is therefore to pick something, and stick with it. Then, once you’re done, pick something else and stick with that too.
This way, at very least you’ll end up with a couple of well developed streams of traffic, which may not be perfect, but will still end up bringing in visitors.
Let’s look at some of the best sources of traffic that you should be tapping into:
1. Search Engines
When anyone is looking for something online, where is the first place that you think they’d head? That’s right – search engines.
For a long time now, search engines have been at the very heart of the internet experience, by being the navigation method of choice. All that has changed is the popularity of various search engines over the years, with Google currently dominating the pack by a king-sized margin.
With this in mind, it is reasonable to want to be getting your slice of the pie as far as search engine traffic is concerned, and how that can be done is simply by ensuring your pages start to show up within the first page (or at least, first few pages) of search engine results for terms of your choice.
These ‘terms’ are known as keywords, and they’re what form the brunt of how you can get targeted search engine traffic.
Basic Keyword Research
In order to find out what keywords to aim for, there is some research that needs to be done. Fortunately, it isn’t too complicated a process, but there are just a few concepts behind selecting ‘good’ keywords that should be discussed.
1. Search Volume
Basically, it is the amount of searches of the keyword you’re looking at, and is either measured as ‘searches per month’ or ‘searches per day’. It should go without saying that more searches is definitely better.
2. Competing Websites
For each keyword, there are bound to be at least some competing websites also targeting the same term (although, maybe not by purpose). Just searching for the keyword you’re looking at in Google will give you an idea of how many competing websites there are. If there aren’t many, then that’s great for the keyword.
So essentially, what you’re looking for is a high number of searches for a keyword with very little competition. One of the easiest keyword tools to get started with is Google Adwords Keyword Tool.
On top of that, to further narrow down keywords, there are the questions of how targeted it is, and also, how profitable. A targeted keyword is really just one that relates to the niche that you’re in fairly well, but profitability of a keyword is a completely different kettle of fish.
One of the most common ways that marketers measure profitability is to see if, when the keyword is searched for on Google, any advertisements appear. If they do, then chances are that it is a fairly profitable keyword.
The other way to do so is simply trial and error.
Based on these considerations, it should not be too difficult to come up with a reasonably sized list of ‘good’ keywords that can be used to target search engine traffic.
Creating Keyword Rich and SEO-d Content
Once you have a list of keywords, all that remains is to insert them into your content creation. Now, this does not mean you should ‘stuff’ them in as much as possible, because at the end of the day the traffic that you’re getting will be in the form of actual people, who probably won’t respond too well to illegible ‘stuffed’ keyword content.
Widely accepted by both search engines and people is the common 1% to 3% keyword density rule. All that means is that you should, for each keyword, have between 1 to 3 appearances per 100 words. If it is a particularly ‘long’ keyword, then limiting it to 1 or 2 is more than enough really.
Fairly effective as far as formulas go is the idea of having the presence of 1 ‘short’ keyword and 2 ‘long’ keywords per article or piece of content.
As soon as search engines latch on to these keywords, you’ll at very least have your website appearing in the right ‘target’ bracket. So, all that would remain is to actually start scaling the pages until you appear as close to the top of the search results as possible.
For SEO purposes, while meta-tags are largely unused nowadays, it still is a good idea to have them in there, just in case. Title tags and description tags in particular are important, with keyword tags of lesser value, but still occasionally relevant.
Realistically, it never hurts to cover as many bases as possible as far as SEO is concerned.
I hope this will help you to start thinking about ways to generate traffic for your web site.
I know getting traffic is one of the most important challenges in your business, I spend a great deal of mytime driving traffic to my sites.
More blog posts on this to follow…
I hope this helps, please leave a comment below and let me know how you’re making out.
Talk soon!
-David
